SEO Specialist

WHAT YOU’LL DO

• Collaborate on quarterly plans and long-term strategy with the Manager/Lead, SEO.
• Implement SEO optimizations independently based on the established strategy.
• Manage SEO tasks end-to-end, creating clear tickets and following up on their progress.
• Monitor/report site performance and look for opportunities to gain more traffic and sales.
• Collaborate closely with Product, Design/UX, Content, Engineering, and other teams to develop a cohesive approach to SEO, content marketing, and go-to-market activities.
• Conduct in-depth analysis of competitors' SEO landing pages and performance to identify opportunities and inform SEO strategies.
• Perform regular internal SEO audits and checks to ensure our pages meet Google’s best practices and internal standards.
• Keep up to date with SEO trends and practices.

WHAT YOU’LL NEED

• Professional SEO Experience: A solid understanding of SEO best practices (on-page, off-page, technical, and content strategy).
• Fluent English (C1): Excellent written and verbal communication skills are a must, as you will work in a global environment and manage English-language documentation.
• Analytical Mindset: Proficiency in using SEO tools (like Ahrefs or GSC) to analyze data and draw actionable conclusions.
• Organizational Skills: Ability to prioritize tasks effectively and manage multiple projects simultaneously.
• Proactivity: A "can-do" attitude—asking the right questions early to avoid blockers and ensure smooth execution.
• Collaboration Skills: Ability to work effectively with cross-functional teams (Engineering, Design, Content).
• Focus on business goals over trends, hacks, and side projects.
• Reactivity to setbacks and challenges and, more importantly, the ability to develop and deploy a new strategy quickly.

WHAT’S GOOD TO HAVE

• Experience in coding, knowledge of statistics, and data analysis tools.
• Background in product management or technical SEO.
• Know-how of A/B testing processes and tools.
• Roots in content marketing.

We’re the SEO team, and our focus is on growing organic traffic, improving website visibility, and keeping the site healthy. We run on 2-week sprints and manage SEO programs from start to finish. Our go-to tools include JIRA, Google Search Console, Ahrefs, Screaming Frog, and Heatmapping tools — they’re essential to how we work. As a team, we value efficiency, clear communication, analytical thinking, and strong collaboration. In this role, you’ll work closely with our design and development teams, taking projects from idea to execution. If you’re organized, strategic, and love driving results — we’d love to hear from you!

How do we work?

• Execute and develop the global SEO strategy of our portals and products.
• Collaborate on quarterly plans and long-term SEO strategy with SEO leaders, as well as other Marketing and Business leaders.
• Work closely and partner with teams from the US, Puerto Rico, India, and Poland, such as Product, Design/UX, Content, Engineering, and Customer Support, to plan, organize, and manage cross-team collaboration & shared projects aimed at maximizing business growth.
• Create and optimize SEO, UX, and content of our portals and products.
• Monitor SEO performance and constantly look for opportunities to scale organic traffic and sales.
• Own our SEO traffic and revenue goals.
• Each quarter, review and set team and individual goals in our Roadmap, to grow our SEO performance and track progress against monthly goals and the yearly budget.

Technologies/tools we use:

• SEO: Ahrefs, Google Search Console, Google Analytics 4, Screaming Frog and more.
• Content: custom CMS and WordPress, internal tools, and more.
• CRO: Internal A/B testing tool.
• Data and reporting: Sisense, Microstrategy, Looker, R, internal tools.
• JIRA, Google Workspace, Slack, Zoom, Workday.

Health Benefits

• Private healthcare (Medicover, medical-only or medical with dental care individual package, 100% paid by BOLD)
• Mental health support and resources
• Multisport Plus card (individual package, 100% paid by BOLD)

Learning Opportunities

• Udemy Business access

Additional Benefits

• 100% remote work (You must live in Poland or be willing to relocate to Poland to be considered for this role.)
• Flexible work hours (Each team has their own working habits and obligatory meetings.)
• Workation (up to 10 working days a year within EEA)
• Equity in Company
• Optional office spaces in Warsaw, Krakow, Wroclaw, Gdansk, or Poznan
• Home office reimbursement (one-time equipment purchase, internet reimbursement)
• Benefits cafeteria platform

Pay Range

8500 - 10500 PLN gross, Employment Agreement (Umowa o Pracę)

Location

This position is 100% remote, work from home. You must live in Poland or be willing to relocate to Poland to be considered for this role.

Language

CVs must be submitted in English. We cannot consider applications submitted in any other language.

We Transform Work Lives

As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.

We Celebrate and Promote Diversity and Inclusion

We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.