Marketing Automation Specialist

WHAT YOU’LL DO

• Optimize existing marketing automation campaigns.
• Implement new, international marketing automation programs and campaigns.
• Introduce new channels and touchpoints to communicate with customers.
• Own cross-team, cross-office projects.
• Execute and develop our newsletters.
• Report on campaign performance and suggest improvements.
• Proactively benchmark competitors as well as best-of-breed SaaS industry email campaigns.

WHAT YOU’LL NEED

• At least B2 in English and Polish.
• At least 1,5 years of professional experience in email marketing and marketing automation.
• Email marketing knowledge and best practices.
• Track record of projects with the use of marketing automation and e-mail marketing.
• Self-driven approach, high autonomy in assigned tasks, goal orientation.
• Analytical skills.
• Customer instinct.
• Accuracy and a great eye for detail. 
• Strong research skills.
• Basic understanding of email technical issues.
• Prioritize, plan work activities, use time efficiently, and monitor your own work to ensure quality.
• Manage competing demands and changes in the work environment. 

WHAT’S GOOD TO HAVE

• Experience with a B2C subscription business/product.
• Experience with Iterable
• Experience with B2C SaaS marketing.
• Experience with Sisense or Google Analytics.
• Experience with eData or other deliverability management tools.
• International projects.
• HTML and CSS knowledge.
• Experience with mobile push.
• Experience with social media marketing.

The Marketing Automation Team is a multi-skilled and dedicated group with a primary focus on marketing automation and email marketing. We craft highly effective marketing campaigns using state-of-the-art strategies and tools. Our reach extends worldwide, and we create marketing automation strategies for over a dozen countries. We are committed to helping job seekers across professions and career stages to seize opportunities and succeed professionally.

How do we work?

• Our team consists of a dedicated director, two experienced managers, a proficient analyst, and a group of skilled marketing automation specialists.
• We emphasize personal and collective development, continuous learning, and knowledge sharing to stay at the forefront of our industry, ensuring that we consistently deliver exceptional results.
• Our approach to work is characterized by the following key elements:
  • Use of State-of-the-Art Tools: We use the industry's best marketing automation tools to streamline our processes and maximize productivity.
  • Flexible Working Hours: Embracing a flexible work schedule, we ensure that team members can maintain a healthy work-life balance while delivering outstanding results.
  • Daily Team Meetings: We keep the lines of communication open through daily team meetings where we discuss progress, address challenges, and synchronize our efforts.
  • Alignment with Company Roadmap and OKRTs: Our guiding compass is the company roadmap, JIRA, and thoughtfully developed team and individual OKRTs. These are carefully planned each quarter to keep us on track and motivated.
  • Team Leader Engagement: We foster a culture of growth and development through regular meetings with team leaders. These sessions are dedicated to discussing progress, future plans, and opportunities for personal and professional growth.
  • Performance Review: Twice a year, during complex performance reviews, we evaluate not only our own work, but also our leader's performance. This provides us with valuable insights and opportunities for improvement.

You will learn how to:

• Optimize the CVR of your automated journeys.
• Master A/B testing process - we are conducting dozens of tests simultaneously.
• Working on multiple brands and marketing automation projects - every team member has their own portfolio. 
• Manage complex marketing automation projects, working with internal and external stakeholders.

What We Do:

Our core work includes enhancing conversion rate optimization (CVR), A/B testing, maintaining diverse brand portfolios, handling complex project management, and providing ongoing development opportunities.

Technologies/tools we use:

• Iterable for marketing automation
• Microstrategy, Sisense, and Google Analytics for reporting
• Google Postmaster, Message Bird for deliverability monitoring
• Work management and communication: Jira, Slack, Zoom, Google Workplace

Health Benefits

• Private healthcare (Medicover, individual package, 100% paid by BOLD)
• Mental health support and resources
• Multisport Plus card (individual package, 100% paid by BOLD)
• Virtual yoga sessions

Learning Opportunities

• Udemy Business access
• Language lessons (choose one in English, German, Polish, Spanish, French, Italian)

Additional Benefits

• 100% remote work (You must live in Poland or be willing to relocate to Poland to be considered for this role.)
• Flexible work hours (Each team has their own working habits and obligatory meetings.)
• Workation (up to 10 working days a year within EEA)
• Flexible work hours (Each team has their own working habits and obligatory meetings.)
• Optional office space in Warsaw
• Monthly internet reimbursement
• Home office reimbursement (one-time equipment purchase)
• Benefits cafeteria platform

Salary Range

Location

This position is 100% remote, work from home. You must live in Poland or be willing to relocate to Poland to be considered for this role.

Language

CVs must be submitted in English. We cannot consider applications submitted in any other language.

We Transform Work Lives

As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.

We Celebrate and Promote Diversity and Inclusion

We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.

Growth

• You constantly and visibly develop your skills. You read different sources. You apply knowledge to improve results.
• You appreciate guidance and feedback. You take the initiative to develop additional skills.
• You know how to benefit from mistakes and failures. You make them and learn from what you have observed.
• You don't take things for granted. You curiously experiment to make the organization better.
• You document changes and experiments—you want others to learn from your findings.
• You understand what sources to learn from.

Impact

• You focus on the value you bring to your position, the company, and other team members. Your values are aligned with the company strategy.
• You understand, when delivering your work, that quality is as important as agility.
• You know how to focus on the end goal. You don't let minor details distract you.
• You like to work on real solutions to real problems. You always look for improvements that bring business value. You make hypotheses about your initiatives.
• You know how to maximize your tasks and daily outcomes but keep the focus on the end goal.

Ownership

• You act like the owner of the business.
• You are responsible for the scope you own, even while sharing dependencies with other teams, for good and bad.
• You know that when you don't deliver, someone else may fail. That's why you always make sure you meet deadlines.

Communication

• You share your challenges and seek advice from others.
• You are transparent with your manager and team members.
• You communicate by being open, supportive, and helpful. You remain respectful in difficult conversations.
• You openly talk about mistakes to learn from them.
• You offer feedback in a respectful manner. You are direct but kind.
• You recognize if you don’t deliver feedback, you accept the path your team members decided upon.
• If you have dependencies with other team members, you follow up and make sure they deliver things on time. If deadlines start to slip, you escalate and over communicate.
• Feedback is best received when it is not anonymous.
• You base your feedback on specific, clear examples and offer actionable suggestions on how to improve.