BOLD

We transform work lives

Remote job

THERE’S A PLACE FOR YOU AT BOLD

Product Marketing Manager

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GETTING PEOPLE JOBS SINCE 2005

Since 2005, we’ve helped more than 10,000,000 folks from all over America (and beyond!) discover their career path, build stronger resumes, interview with confidence, and boost their chances of finding the right job in less time.

Job description

We are the Polish branch of the BOLD group, building the largest career websites in the world since 2005 with our colleagues in San Francisco, Poland, Puerto Rico, and India. Our products, intended to help people find and kick-start their dream careers, draw in over 20 million visitors a month and have been featured in The Guardian, Forbes, and The Financial Times.

We’re in the business of making a positive difference – and now, you can join us in helping millions of job seekers change their careers and their lives for the better.

International Customer Experience Department Summary

We consider Customer Experience as the intersection between business, marketing, technology, and UX. We have a robust product and marketing team, a team of makers and innovators who create seamless experiences for our users. They are responsible for product planning, gathering and prioritizing product and customer requirements, defining the product vision, roadmap, and working closely with UX and engineering to deliver winning products and marketing solutions. 

Position Summary

We are seeking a Product Marketing Manager to join our customer experience team at BOLD with the task of helping job seekers discover our products and use them to easily create high-quality, personalized, and professional resumes and cover letters.  

A big part of the job will include partnering with acquisition managers, customer support, localization, product managers and engineering across multiple locations to secure user adoption to conversion rate, increase retention and lifetime value, analyze market opportunities and trends, communicate with customers and, ultimately, drive product decisions to create customer value.

Requirements

Your responsibilities will include:

  • Managing and improving marketing-related pages and assets – like product landing pages.

  • Supervising marketing and acquisition efforts and campaigns.

  • Orchestrating A/B testing of new features, ideas and solutions.

  • Overseeing the delivery of onsite marketing copy, landing pages and videos while collaborating with UX/UI and creative.

  • Partnering with design and research teams to develop and execute marketing project roadmaps, timelines and agreed upon deliverables.

  • Partnering with existing product marketers and product managers to develop the brand strategy and oversee at a high-level execution across digital channels (SEM, SEO, Affiliate, Social etc.).

  • Ownership of the consumer/customer within your market and products and ability to translate consumer needs & expectations into actionable initiatives or improvements.

  • Improving core top of the funnel performance metrics including CPAs, CTRs, CVRs.

  • Owning end to end data to identify growth opportunities and deliver results.

  • Analyzing market, customer, product data to generate innovative ‘breakout’ product marketing strategies by country and country customer segments and execute on them.

You’ll be a perfect fit if you have:

  • 2+ years’ experience in a B2C online marketing / product marketing position (responsibility for a revenue generating line in ecommerce or subscription business model is a plus)

  • Market Research: industry news and general technology trends awareness; ability to translate them into POVs, share with product and business teams, devise ways to assimilate trends internally.

  • Experience collaborating with multiple departments on launching to customers, prospects.

  • Proven track record in generating compelling and easy-to-understand product marketing content that will illuminate product benefits to customers and enhance customer experience.

  • Analytical, quantitative mindset – Excel doesn’t scare you in the slightest. Data-driven, results-oriented, go-getter who can operate at both strategic and tactical levels.

  • Proven track record in performing well in a fast pace environment and organizational skills to manage multiple projects with tight deadlines effectively.

  • Bachelor’s degree in Business, Marketing, Communications, or related liberal arts field.

Nice to haves:

  • A/B multivariate testing experience.

  • Successful quantifiable experience working across countries, cultures, communities, currencies, customs, language, localization, geographic locations and time zones.

  • Go-To-Market: experience crafting marketing-centric launch plans including messaging, communication channels, product tweaks, asset localization.

  • Competitive Analysis: perform continual assessment of competitive landscape, develop and refine competitive positioning.

  • Creative: someone who can develop groundbreaking ideas, output stunning creative, and collaborate with the copywriter to develop copy that nurtures and engages our fans across channels.

Technologies/tools we use:

  • JIRA, Mixpanel, Slack, Zoom, Sisense, FullStory, Google Suite, Airtable

What do we offer?

  • Flexible working hours – we have no problem if you prefer to work early in the morning or work later in the evening – you decide for yourself. We work the way we want to achieve the best results.

  • Remote work – we are open to full remote candidates (from Poland). We also have office space in central Warsaw if you prefer to work on-site.

  • Equipment and Internet Program – the company reimburses the Internet expenses and one-time equipment purchase to make your work comfortable when we work remotely (additional to a laptop and necessary accessories we provide all employees with by default).

  • Language Classes – organized by an external language school (in one of the following: English, German, Polish, Spanish, French, or Italian)

  • Wellness and Mental Care Programs (Yoga classes and a dedicated online platform).

  • Private healthcare (Medicover) and Multisport Card (both single packages are fully refunded by the company).

  • Udemy Business platform – unlimited access to 5,500+ courses.

If you want to be a part of our team, let us know by sending your resume using the link below!

CV in English is required. Applications without it will not be considered. 

By clicking “Apply for this job ” you choose to participate in the recruitment process conducted by Bold PL sp. z o.o. with its registered office in Warsaw, 00-032, ul. Przeskok 2. To learn more about your personal data processing please click here.

CLICK HERE TO APPLY

We embrace technology, think beyond the norm, fearlessly try new things, and live and breathe to make a difference in others’ lives.

Fortune favors the BOLD.

WHAT THEY’RE SAYING

“Great Opportunity for Go-Getter”

"Excellent work culture with the ability to move up the ladder quickly with success, pay and benefits are great and they do those fun quirky work activities. Really aggressive with entering new markets and great co-workers. I enjoy working with hard-working and smart people."
2016-07-20T14:46:50+00:00
"Excellent work culture with the ability to move up the ladder quickly with success, pay and benefits are great and they do those fun quirky work activities. Really aggressive with entering new markets and great co-workers. I enjoy working with hard-working and smart people."

“Great place to work”

"The company is doing well and has been growing consistently. Management is great to work with, they don't micromanage, but are available for advice and very accessible. Working with cross-functional teams is fairly easy and not much bureaucracy."
2016-07-20T15:20:31+00:00
"The company is doing well and has been growing consistently. Management is great to work with, they don't micromanage, but are available for advice and very accessible. Working with cross-functional teams is fairly easy and not much bureaucracy."

“I love working at BOLD!”

It is a fast-paced environment. It's challenging, different every day and it feels like we can make a difference. The team is amazing and I feel like we are a family. It is the best environment to work, learn, and grow. I really think that BOLD culture is one of the kind and unique on the island.
2016-07-20T15:52:03+00:00
It is a fast-paced environment. It's challenging, different every day and it feels like we can make a difference. The team is amazing and I feel like we are a family. It is the best environment to work, learn, and grow. I really think that BOLD culture is one of the kind and unique on the island.

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